While Hertz and Tesla were making headlines over their disagreement about an order of 100,000 electric cars, a little-noticed cybersquatting dispute involving both companies was playing out in a case under the Uniform Domain Name Dispute Resolution Policy (“UDRP”), ordering transfer of the domain name <teslahertz.com> to Hertz.

Google recently won two UDRP decisions against cybersquatters involving what I refer to as “lookalike” domain names because of their visual similarity to Google’s trademarks: <g00glemaps.com> (which replaced the two letter o’s in “Google” with two number zeros instead) and <qooglemaps.com> (which replaced the first letter “g” in Google with the letter “q” instead).

The “Oki Data Test” describes one of the earliest and most important questions ever addressed under the Uniform Domain Name Dispute Resolution Policy (UDRP): Can an authorized sales or service agent of trademarked goods use the trademark at issue in its domain name?