The Los Angeles Times quoted attorney Doug Isenberg in an article titled, "Celebs play defense as they buy up new .porn Web addresses," published on April 13, 2015. The article discusses the controversy surrounding domain name registrations by celebrities and others, noting that, "Fabulous people and well-known brands are buying up Internet addresses with controversial endings such as .porn, .adult and .sucks to make sure they don’t end up in the hands of someone who could besmirch their names and reputations."
The article says:
Doug Isenberg, an attorney who specializes in domain-name issues, expects plenty of recently approved suffixes to disappear. Just 16 out of the more than 300 new endings on sale to the public have reached 50,000 sign-ups, a milestone that typically triggers registries such as ICM and Vox Populi to pay fees to ICANN, according to tracking site nTLDstats.com.
Said Isenberg, "Everyone's hoping they have the next .com but very few, if any, of them will be as successful as .com."