Meta to Give European Users Ad Choices, European Commission Says

Meta has committed to giving Facebook and Instagram users in the European Union a choice when it comes to personalized ads, in line with the EU's Digital Markets Act, the European Commission said. "Meta will give users the effective choice between consenting to share all their data and seeing fully personalized advertising, and opting to share less personal data for an experience with more limited personalized advertising," the Commission said in a statement.