X filed a federal antitrust lawsuit against an advertising industry coalition and its members — including CVS Health, Mars, Orsted and Unilever — alleging the group abused its influence over marketers and ad agencies to discriminate unfairly against X, prompting an ad boycott. The lawsuit, which was filed in the U.S. District Court for the Northern District of Texas, argues GARM "conspired, along with dozens of non-defendant co-conspirators, to collectively withhold billions of dollars in advertising revenue from Twitter, Inc. (‘Twitter,’ now X Corp.)."
Read the article: Axios
