Scammers Using AI to Create Fake Videos of Social Media Influencers

Because it’s simpler and cheaper to base fake videos on real content, bad actors are scooping up videos on social media that match the demographic of a sales pitch, leading to what experts predict will be an explosion of ads made with stolen identities. As these tools proliferate, those with a more modest social media presence are facing a similar type of identity theft that has already targeted many celebrities — finding their faces and words twisted by AI to push often offensive products and ideas.