Meta Agrees to EU Concessions, Will Offer 'Less Personalized Ads'

Meta Platforms plans to give European users of Instagram and Facebook the option of receiving what it says are “less personalized ads,” a concession to regulators that risks hitting the company’s revenue in one of its largest markets. The social-media company plans in coming days to begin prompting users in Europe with the choice of the new ad format, without paying a fee, according to people briefed on the plans.