Automattic Planned 'Multi-Pronged Strategy' to Protect WordPress Trademark

Matt Mullenweg, the WordPress co-founder and Automattic CEO, has been embroiled in a very public and legal fight with WP Engine these last few weeks over the use of WordPress as a trademark, and fees Automattic believes WP Engine owes to the WordPress project — sparring that has resulted in WP Engine issuing legal demands of its own. According to an internal blog post a source shared with TechCrunch, Automattic was crafting a plan to get significantly stricter about trademark enforcement across WordPress and its e-commerce platform WooCommerce since at least the beginning of the year.