Meta Platforms Inc. is planning to let European users of Facebook and Instagram opt out of certain highly personalized ads as part of plans to limit the impact of a European Union privacy order, according to people familiar with the planning. Under the plan, Meta will allow EU users to choose a version of its services that would only target them with ads based on broad categories, such as their age range and general location — without using, as it does now, data such as what videos they watch or content they click on inside Meta’s apps, the people said.
Read the article: The Wall Street Journal
