Alphabet Inc.’s Google has offered concessions in an attempt to head off a possible U.S. antitrust lawsuit aimed at its massive ad-tech business, according to people familiar with the matter, a sign that legal and regulatory pressures on the tech giant are coming to a head. As part of one offer, Google has proposed splitting parts of its business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella, some of the people said.
Read the article: The Wall Street Journal
