Australian Consumer Group Says Retailers Used Facial Tech Illegally

Three of Australia's biggest retail chains have been referred to the privacy regulator for recommended enforcement action by a major consumer group which has said they use "unreasonably intrusive" facial recognition technology on customers. CHOICE, in a complaint to the Office of the Australian Information Commissioner, said use of the technology at JB Hi-Fi Ltd's appliances chain The Good Guys as well as hardware chain Bunnings and the Australian arm of big-box retailer Kmart — both owned by Wesfarmers Ltd — was unwarranted.

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