Taliban Using Social Media Techniques to Build Political Momentum

For a group that espouses ancient moral codes, the Afghan Taliban has used strikingly sophisticated social media tactics to build political momentum and, now that they’re in power, to make a public case that they’re ready to lead a modern nation state after nearly 20 years of war. In accounts swelling across Facebook, Twitter and Instagram — and in group chats on apps such as WhatsApp and Telegram — the messaging from Taliban supporters typically challenges the West’s dominant image of the group as intolerant, vicious and bent on revenge, while staying within the evolving boundaries of taste and content that tech companies use to police user behavior.

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