FTC Complaint Accuses Amazon of Misleading Ads in Search Results

Amazon doesn’t distinguish well enough between paid ads and organic search results, something that could trick consumers, according to a new complaint filed with the Federal Trade Commission. More than a quarter of search results on Amazon are paid ads, according to the complaint filed by the Strategic Organizing Center, a coalition of labor unions.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.