A group of members of Congress is asking the Federal Trade Commission to open an investigation into the mobile advertising industry’s practice of covertly tracking consumers using digital display ads. The complaint sent to the FTC cites a little-known practice of using what is called “bidstream” data derived from the ads that appear on websites and in mobile applications to obtain sensitive information about consumers that can include their real-world locations and information about their age and gender.
Read the article: The Wall Street Journal
