Google May Avoid Full EU Antitrust investigation of Fitbit Acquisition

Google may be able to stave off a full-scale EU antitrust investigation into its planned $2.1 billion bid for Fitbit by pledging not to use Fitbit’s health data to help it target ads, people familiar with the matter said. The deal has drawn heavy criticism from privacy advocates on both sides of the Atlantic, concerned that Google may use Fitbit’s trove of health data to boost its dominance in online advertising and search.

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