Bill Would Limit Protections for Platforms Using Behavioral Advertising

Sen. Josh Hawley (R-Mo.) introduced legislation that would condition legal protections for online platforms that utilize behavioral advertising, the use of browsing habits to serve tailored ads to users. The Behavioral Advertising Decisions Are Downgrading Services (BAD ADS) Act would take Section 230 protections away from the biggest tech companies that use the advertising method.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.