Supreme Court Says Booking.com Entitled to Trademark Registration

The travel reservation company Booking.com, a unit of Booking Holdings Inc, deserves to be able to trademark its name, the U.S. Supreme Court decided, overruling a federal agency that found it too generic to merit protection. The court decided 8-1 that the U.S. Patent and Trademark Office was incorrect when it denied the company’s application to trademark the name Booking.com, with the justices finding it distinctive enough that the agency should have approved it.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.