Austrian Privacy Activist Sues Google Over 'Tracking IDs' for Advertisers

Google faces a data-protection complaint from Austrian privacy activist Max Schrems amid concerns it unlawfully monitors users and passes on the “tracking ID” to advertisers. Schrems’s campaign group Noyb filed a complaint with the Austrian data protection authority, accusing Google of tracking users of Android phones through a unique ID that “allows Google and countless third-parties to” monitor users.