The company behind ".Sucks" websites cannot register the term as a trademark, the Trademark Trial and Appeal Board said in a precedential ruling Thursday, because consumers view the name merely as a style of web address. The board ruled that the so-called generic top-level domain, or gTLD — which can be appended to any other term to form an address, like lawyers.sucks — did not function as a trademark for selling those addresses.
Read the article: Law 360
