Google's Chief Legal Officer Emphasizes Anonymous Search Queries

Google’s main search business uses mostly anonymous queries to make money, the company’s chief legal officer said. In search ads, where the Alphabet Inc. unit makes most of its profit, more than 90% of the value is in the search itself “because it provides such a strong signal," Kent Walker told journalists in Munich during the unveiling of a security center in the German city.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.