Apple Launches TV Ad Campaign Emphasizing Focus on Privacy

Apple Inc. launched a television advertising campaign promoting its stance on data privacy, seeking to differentiate itself from tech industry rivals such as Alphabet Inc.’s Google and Facebook Inc. that have become the target of regulatory scrutiny over the issue. The 45-second commercial will begin airing on U.S. TV stations and run throughout the National Collegiate Athletic Association’s annual “March Madness” basketball tournament that draws millions of viewers, Apple said.