Swatch Sues Samsung for Trademark Infringement on Smart Watch Faces

Swatch Group has filed a complaint against Samsung Electronics Co. and Samsung Electronics America Inc., saying the two companies infringed its trademark on designs for downloadable smart watch faces. The Swiss watchmaker said the Korean companies’ watch faces that “bear identical or virtually identical marks,” to the trademarks it owns and uses on its brands which include Longines, Omega, Swatch, and Tissot.