More than a third of online reviews on major websites, including those on Amazon.com Inc., Walmart Inc. and Sephora, are fake, meaning they are generated by robots or people paid to write them, according to Fakespot Inc., which identifies fraudulent reviews. The problem has become so pervasive that the Federal Trade Commission has started cracking down on violators, and lawmakers are pressing Amazon to do a better job of policing reviews on its website.
Read the article: The Wall Street Journal
