Counterfeits Remain Prevalent on Amazon as Critics Blame Other Priorities

Amazon executives have publicly lamented the scourge of counterfeits, saying they have spent hundreds of millions of dollars and hired thousands of workers to police its massive market of third-party firms that use the e-commerce site to sell their goods. But Amazon’s system is failing to stanch the flow of dubious goods even with obvious examples of knockoffs, the result of Amazon’s decisions to prioritize a broad selection of products and cheaper prices over the deployment of aggressive technologies and policies that could further stem the problem, according to former executives and outside consultants.