FTC Stops Misleading Social Media Marketing Tactics at Two Firms

The Federal Trade Commission uncovered and stopped the misleading online marketing tactics of two different companies, it announced. The FTC found that social media marketing service company Devumni allegedly sold false likes, retweets, and followers on social media, and Sunday Riley Modern Skincare, a cosmetics firm, allegedly posted fake product reviews that were written by its employees on beauty store chain Sephora's website.

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