Publisher Files Trademark Suit Against Netflix Over 'Choose Your Own Adventure'

Chooseco, LLC, the childrens' book publisher that owns the trademark to "Choose Your Own Adventure," has filed a lawsuit against Netflix over the immersive film, Black Mirror: Bandersnatch. According to a complaint filed in Vermont federal court on Friday, Chooseco has been using the mark since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.