As Amazon Grows Its Private-Label Business, Antitrust Concerns Arise

Amazon is utilizing its knowledge of its powerful marketplace machine -- from optimizing word-search algorithms to analyzing competitors’ sales data to using its customer-review networks -- to steer shoppers toward its in-house brands and away from its competitors, say analysts. As Amazon uses its powerful platform to bolster its private-label business, there is also debate in legal circles whether some of its activities could be viewed as monopolistic in nature.