As Study Finds Ads in Kids' Apps, Groups Ask FTC for Probe

To accompany the publication of a new study, called “Advertising in Young Children’s Apps: A Content Analysis,” more than a dozen media and children’s health advocacy organizations sent the FTC a letter asking for an investigation. “This is kind of a one-two punch,” said Jeff Chester, the executive director of the nonprofit advocacy group the Center for Digital Democracy, which led the effort along with the Campaign for a Commercial-Free Childhood. “Usually these academic studies are published and there’s no consequences,” he said, “but here when we learned of her research it was clear from the beginning that there were public policy implications.”