Essential hasn’t yet shipped its first smartphone, but Andy Rubin’s new company has already come upon its first trademark dispute. Spigen, a fairly well-known smartphone case and accessory maker, has sent Essential a cease and desist letter demanding that Rubin’s latest business stop using the “Essential” mark.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.