EU Court Rejects Xiamoi's Application to Register 'Mi Pad' Trademark

Apple Inc. succeeded in preventing Chinese smartphone maker Xiaomi Inc. from registering its “Mi Pad” tablet computer as an EU trademark because the name was too similar to Apple’s “iPad”. The European Union’s second-highest court, the General Court, ruled that Mi Pad should not be registered as a trademark because consumers were likely to be confused by the similarity of the signs.