Regulators Push Social Media Stars to Disclose Brand Relationships

Influencers, the social-media stars courted by fashion, beauty and luxury brands for their legions of internet followers, are attracting a new crowd -- regulators. These stars offer their fans on Instagram, Facebook and other platforms what might seem like unscripted glimpses into their daily lives, complete with products and brand mentions -- but sometimes without disclosing that companies have paid them in cash, goods or services.