EU Agrees to End 'Geoblocking' to Encourage Digital Transactions

The European Union has agreed a plan obliging online retailers operating in the bloc to make electrical goods, concert tickets or car rental available to all EU consumers regardless of where they live. Putting an end to “geoblocking”, whereby consumers in one EU country cannot buy a good or service sold online in another, has been a priority for the EU as it tries to create a digital single market with 24 legislative proposals.