Google Changing Algorithm to Demote Misleading Content

Google is making a rare, sweeping change to the algorithm behind its powerful search engine to demote misleading, false and offensive articles online. Google is also setting new rules encouraging its “raters” -- the 10,000-plus staff that assess search results -- to flag web pages that host hoaxes, conspiracy theories and what the company calls “low-quality” content.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.