Amazon Creating New Program to Fight Counterfeit Items is expanding a program to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat. As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview.