U.S. Tech Firms Storing More Data from Europe in Europe

In the battle to dominate Europe’s cloud computing market, American tech giants are spending big to build up their local credibility. As the European Union continues to clamp down on the perceived misuse of people’s digital information, analysts also say that many Silicon Valley giants are responding to these privacy concerns by increasingly offering individuals and companies the ability to keep information close to home, whereas in the past, data might have been stored solely in the United States.