FTC to Require Advertisers Ensure Disclosure on Celebrities' Posts

An uptick in celebrities peddling brand messages on their personal social media accounts, light on explicit disclosure about whether they’ve been paid, has not gone unnoticed by the U.S. government. The Federal Trade Commission is planning to get tougher: Users need to be clear when they're getting paid to promote something, and the agency will be putting the onus on the advertisers to make sure they comply, according to Michael Ostheimer, a deputy in the FTC’s Ad Practices Division.