FTC Faults Warner Bros. for Not Disclosing YouTube 'Influencers'

The Federal Trade Commission said Time Warner Inc.’s Warner Bros. Home Entertainment didn’t require users of YouTube, including the very popular channel PewDiePie, to properly highlight they were paid to promote a Warner Bros. videogame. The FTC said Warner Bros. paid an advertising agency to create a so-called “YouTube influencer campaign” for its 2014 game “Middle Earth: Shadow of Mordor.”