Lord & Taylor Settles with FTC Over Paid Posts Online

National retailer Lord & Taylor has agreed to settle charges brought by the Federal Trade Commission that it allegedly deceived customers by paying for advertisements on fashion blogs and the online publication Nylon without revealing that the posts were, in fact, paid promotions. The commission’s complaint alleged that, as part of the roll-out of Lord & Taylor’s Design Lab clothing collection, the retailer paid 50 top online so-called fashion “influencers” to post Instagram photos of themselves wearing a paisley dress from the collection.