Verizon Settles with FCC Over Use of 'Supercookies' in Ads

The Federal Communications Commission said that it has reached a settlement with Verizon Wireless over that company’s use of permanent identifiers, known as “supercookies,” that it uses to deliver targeted advertising on mobile devices. Under the terms of the deal, Verizon will pay a $1.35 million fine and inform its customers about its use of the identifiers and require their consent before sharing that cookie with third parties.