Jack Daniel's Sued for Using 'Fireball' in Google Ads

Sazerac — the spirit maker behind the long-standing Fireball Cinnamon Whisky — has filed a lawsuit against Jack Daniel's in Louisville's District Court, claiming the company's use of the term "Fireball" in Google advertisements for its Tennessee Fire whiskey has infringed upon Sazerac's trademark rights. Sazerac Brands of Louisville and its parent company — Sazarac Company, Inc. — are demanding that Jack Daniel's, a division of Louisville, Kentucky,-based Brown-Forman, be enjoined from using the term in any of its marketing, distribution or sales.