UFC Trying to Stop Short Videos of Fights Online

In a first, UFC is discouraging the press (not just the general public) from sharing unauthorized footage of a Ronda Rousey fight on the Internet, whether it's a GIF animation or a looping video. There's no official explanation, but it's easy to see the concern: the league is worried that you'll skip that pay-per-view purchase knowing that a fan site could recap everything in a tweet.