Appeals Court Reverses Itself, Rules for Amazon in Search Results

Amazon.com Inc did not violate the trademarks of a high-end watchmaker by offering alternative brands with similar styles in its search results, a federal appeals court ruled. In a rare move, the 9th U.S. Circuit Court of Appeals in San Francisco reversed its own opinion from July and said that a lower court correctly found in Amazon.com's favor because the search results would not likely confuse customers.