Game Distributor Settles with FTC Over Paid Videos

Machinima Inc., a popular distributor of online videos about games, agreed to settle charges that it didn’t tell viewers it paid some influential publishers to post videos about Microsoft Corp.’s Xbox One system and games. The Federal Trade Commission said Machinima, an early leader in so-called multichannel networks, paid “influencers” as part of marketing campaign managed by Microsoft’s advertising agency, Starcom MediaVest Group.