Company Wants Apple to Stop Using 'iWatch' in Google Ads

Probendi, an Irish software development studio, filed an urgent procedure on June 26 with a court in Milan protesting Apple’s use of the term "iWatch" in its Google ads, according to the tribunal filing obtained by Bloomberg. “Apple has systematically used iWatch wording on Google search engine in order to direct customers to its own website, advertising Apple Watch,” the document says.