Amazon to Face Trial on Trademarks, Search Results

Amazon.com Inc. must face a trademark lawsuit brought by a watchmaker which says the online retailer's search results can cause confusion for potential customers, a federal appeals court ruled. The 2-1 opinion from the 9th U.S. Circuit Court of Appeals in San Francisco reversed a lower court ruling, and said high-end watchmaker Multi Time Machine Inc. is entitled to a trial on its trademark allegations.