'Student Digital Privacy and Parental Rights Act' Unveiled

Months after President Obama proposed to strengthen digital privacy protection for students, two legislators introduced a comprehensive bill in Congress intended to accomplish that goal. Titled the Student Digital Privacy and Parental Rights Act of 2015, the bill would prohibit operators of websites, apps and other online services for kindergartners through 12th graders from knowingly selling students’ personal information to third parties; from using or disclosing students’ personal information to tailor advertising to them; and from creating personal profiles of students unless it is for a school-related purpose.