TRUSTe Deceived Consumers, FTC Says in Complaint

TRUSTe, a company that is supposed to help consumers figure out which sites to trust online, deceived consumers, the Federal Trade Commission alleged in a complaint disclosed. Since 1997, TRUSTe  says it has certified the privacy chops of thousands of Web sites -- giving them a digital "privacy seal" to display on their sites as a sign that they could be trusted.