Apple Appeals Denial of 'Siri' Trademark

Apple has filed an appeal with the Trademark Office after an examiner turned down an application that would have protected the Siri mark, the company’s voice-activated personal assistant, in the field of “online social networking services.” According to documents filed with the Trademark Trial and Appeal Board, Apple claims the examiner made a mistake in concluding that the company is not using the Siri mark (shown at right) as part of a social networking business.