Apple CEO Emphasizes Company's Privacy Protections

A few weeks after it became embroiled in a hacking scandal that resulted in the leak of nude celebrity photos, Apple Inc. launched a campaign to explain how it handles users' personal information and to provide guidelines on protecting online accounts. Although there are few big changes in policies themselves, Apple Chief Executive Tim Cook said the company wants to be transparent about how it handles user information, the data it collects and doesn't collect, and why.