Google, LVMH End 10-Year AdWords Dispute

Google Inc. and France’s LVMH Moët Hennessy Louis Vuitton SA said they settled a 10-year legal dispute over trademark referencing as they decided to jointly fight advertising for counterfeit products online. Luxury-goods company LVMH had complained 10 years ago that ads sold by Google infringed its trademarks and promoted the sale of counterfeit goods on the Internet, triggering a long series of lawsuits that travelled all the way to the European Union’s highest court.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.