Maker of 'FyreTV' Box Sues Amazon for Using 'Fire TV'

WREAL, LLC, makers of the FyreTV box, recently filed a complaint in a Florida court alleging five counts of unauthorized use and infringement upon Wreal’s FyreTV and trademarks, reminding the courts that the two trademarks were registered six years prior to the Amazon Fire TV’s announcements. The court documents reveal Wreal’s contention that “Amazon’s continued use of the “Fire TV” moniker has caused, and will continue to cause, serious irreparable harm to Wreal’s established business, necessitating this action.”